In 1998 with the help of a loan of £2000 from The Prince’s Trust, Cory Smith set up Cory’s Car Repairs. He used the money to buy a van, tools, clothing, insurance and a mobile phone. Then he went out in the van offering a mobile car repair service. Full of enthusiasm and passion for what he did, Cory worked hard and his customer base grew. After 18 months he rented a small workshop on a farm where he could fit two vehicles in and took on Robin as a part-time employee. In 2003, with a solid base of happy, faithful customers the business moved into unit 17 Arches Lane Business Centre.
In 2005 he employed Jorge full-time and then Andy. In 2006 Cory first bought unit 17 and then unit 16 next door, enabling him to expand the business and open Cory’s Tyres. In 2009 Gavin joined the team working full-time. Robin continues to work for Cory part-time.
The reputation of Cory’s Car Repairs continues to grow thanks largely to the loyal customers who regularly recommend Cory’s Car Repairs, to their friends and colleagues. Unlike many other businesses, here at Cory’s Car Repairs, our customers are still the most important part of our business and they always will be. Our customers enable us to follow our passion each and every day and we are very grateful to them for doing so.
Cory’s Pride in Honest Work
Publication Name: Rugby Advertiser
Date: March 2000
Location: Business Focus Section
For Cory Smith, doing a good day’s work and being honest to the customer are more important than just making money. Not for him the rip-offs and scams you sometimes hear about in the more unscrupulous end of the motor trade.
He takes great pride in the work he does from workshop in Lawford Heath and has ambitions to move into bigger premises in the future. But it could very nearly have been so different when a back problem put him out of action for six months and employers didn’t want to know. A £1500 grant and £500 loan he received from the Prince’s Trust two and a half years ago to set up on his own was like manna from heaven.
“The Prince’s Trust rescued me – no-one else was going to give me a chance with a medical condition” he said.
Support from the trust is ongoing, with a semi-retired human resources consultant, Graham Cole, meeting Cory regularly to advise on progress and knock his ideas into shape. The garage – which Cory moved into after a year travelling around in a van doing repairs – carries out a full range of services, including welding, servicing, MOT repairs and breakdown attendance for cars and light vans. Vehicles are collected from and returned to the owners.
Cory, who lives in Wentworth Road, Rugby, said “I grew up in a poor environment in Overslade and a lot of the people I know got into trouble. But I wasn’t interested in that. “People say I have been lucky but anyone with an idea who is prepared to work hard can do this. I sometimes work 17 hours a day and it was very stressful to begin with. I really enjoy it – if I won the lottery I would still do this job”.
How The Prince’s Trust Helped a Man with a Back Problem
Publication: The Prince’s Trust Magazine, Rugby Advertiser
Date: June 1999
Location: Page 5
For Cory Smith, doing a good day’s work and being honest to the customer are more important than just making money. He takes great pride in the work he does from his workshop in Lawford Heath, Unit 4 The Acre. Lawford Heath Lane. Lawford Heath.
But Cory’s life could have been very different. A back problem put him out of action for six months and employers didn’t want to know. A £1,500 grant and £500 loan he received from the Princes Trust two and a half years ago was like Manna from heaven, and he set up on his own. Already Cory has a trainee and a self employed qualified mechanic to call on from time to time.
We believe strongly that you get out of life what you put into it. We believe in doing a great job for a fair price. We believe in quality and consistency.
Cory insists that a building a strong business is all about the customers and building a solid reputation. He has built the reputation of this business on trust, fairness and honesty and those ideals are key to everything we do.
So whether you’re a 17-year-old with your first car, a single mum, an ex-car mechanic, a successful entrepreneur, or a 68-year-old retired bank manager, we will treat you well… the way we would want to be treated ourselves – and that’s a promise.
Here at Cory’s Car Repairs, our mission is a simple one: To provide good honest reliable car servicing and repairs to everyone at reasonable prices. We never aim to be the cheapest, but we are always competitive. We treat all customers the same regardless of who they are, where they are from or how much technical knowledge they have.
Cory Smith - Director
“If you are unhappy with anything at all about my business, I want to know personally and you are very welcome to call and ask for me personally – I care about my customers.”
Lee Walden - Manager
Amy Smith - Director
“We’ve built a great team of people here so that we can offer truly outstanding customer service and build a sustainable business that one day we can hand over to our children.”
Hazel Williams - Receptionist
Jorge Picarra - Technician
“I love everything about working on cars, but give me an engine to repair and I’ll be smiling all day long.”